Your visuals need your attention! by Drew McLellan

No matter what kind of marketing we’re producing, it seems like we give most of our time and attention to the words. We agonize over the messaging and each and every syllable. And rightly so – they’re all very important. But for some reason, we don’t give our visuals anywhere near as much attention. That’s […]

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Polite-ically Correct by Sue Imgrund

I’m sure I am not alone in having a knee-jerk reaction whenever the words ‘Politically (In)Correct’ are uttered in the course of my work in marketing and advertising. But when I ask myself why I react so strongly, the answer is hard to find. I suppose the words catalyse a mindset of what I see […]

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