The Cluetrain comes of age by Sue Imgrund

The Cluetrain Manifesto first surfed onto the internet (as you did then) in 1999, meaning that this famous piece of business literature has now come of age. A somewhat Lutherean piece, with its 95 theses, the manifesto explored the impact of the internet on marketing and corporate communications. The idea running through is that online conversations […]

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The mobile revolution is not about technology by Drew McLellan

The truth is, we live in a permanent technological revolution. Remember when you didn’t have a cell phone because no one did. Granted some of you may be too young to remember that – but the majority of readers are not. That’s a pretty short window. We’ve gone from not knowing what a mobile phone […]

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23 Predictions for Native Advertising in 2017

No one knows exactly what the future holds. However, these 23 outstanding experts have a better shot than most people at predicting how the coming year will affect native advertising.

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