When did ads get so po-faced? by Sue Imgrund

I’m afraid that the words ‘social experiment’ in connection with advertising now have me running for the hills – or at least the fridge for a nice cool beer. Although it’s not even safe there any more. The latest ad for Heineken is over 4 minutes long, and is called ‘Worlds Apart.’ It takes two strangers […]

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Don’t forget the packaging by Drew McLellan

We seem to be in a marketing era that rewards straightforward, cut to the chase marketing and sales tactics. The recession taught us that consumers were leery of any hyperbole or inflated promises so marketers let the pendulum swing to the other extreme – stripped down copy that was information based, educational in nature and […]

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Twitter Video: How to Create Engaging Video Content by David Lamoureux

Fluid Drive Media Twitter Video: How to Create Engaging Video Content By Beth Gladstone From SocialMediaExaminer.com April 25, 2017 Do you want to use more video in your Twitter marketing? Wondering how each type of Twitter video works? With the launch of its native live video service, Twitter is prioritizing video higher in the news […]

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