Research and planning goes into finding a list that will work for you, and NetLine is here to help. Working with premier list broker partners, we take you step-by-step through the process of researching, segmenting, and selecting lists that are targeted to your audience and message.

Once you've selected a suitable list, then you need a mechanism in place to smoothly convert your respondents to leads. Direct the right leads to the right people in your company. And precisely evaluate the results of your campaign — every step of the way.

Sending different messages to different lists? Different messages to different list segments?

In accordance with your desired breakdowns, we embed unique tracking codes into every email, so that segment by segment, list by list, you'll learn:

• How many people opened your message
• How many people clicked on the links
• Which links they clicked
• Which version of the message they clicked (HTML? Text? Rich media? AOL?)

Once your targets click through to your Web site, you've got to close the deal. What information would you like them to give you?

To help you capture leads, we create a custom "landing page" that respondents will arrive at. While hosted by us, the landing page has the same look and feel of any other page on your site. It lets you gather demographic data. Ask qualifying questions. Encourage sign-up for future mailings. And more -- just let us know your specifications. Plus, once a respondent has registered, we direct her to a personalized "Thank You" page and also send her a follow-up email.

But that's just the first step. Information won't do you much good unless you can act on it. So, depending on the data provided, we automatically route each lead to the right contact in your company. And to ensure you can efficiently import this information into your database, we transfer it to you in a universally accepted comma-separated (CSV) or tab-delimited format.

Since we track all leads from their sources, you'll have a complete picture of each individual -- from response to conversion.

Offering an incentive for respondents to qualify themselves? Like a white paper or other electronic document? We can host it for you.

We make sure your document can be downloaded without a hitch. Most importantly, we know exactly how many downloads take place -- and where the download requests come from.

Once again: We track each and every response -- open, click-through, registration, and download -- back to its source.

We deliver comprehensive, near real-time campaign results in one simple place: a secure Web-based report. Log in and -- segment by segment, list by list -- you'll find every metric broken down, including:

• Message Open Rate
• Response Rate
• Response Rate by Link
• Form Completion Rate
• Conversion Rate

Then it's time to get all this data into your records. From our report, you can quickly download it into Excel. With these insights in hand, you'll be able to make the best choices about how to spend your future lead generation dollars.

To learn more about lead generation programs, download our free whitepaper. Then, contact a NetLine sales representative at sales@netline.com or 831.440.4215 to start your program.