Lead Generation Report:

Welcome, Sample

Lead Generation Report: Sample

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Campaign: New Business #2 - Jan 2002

List Name Qty. Sent Undeliv. HTML Opens Responses Form Completes Conv. Rate Price Per Lead

Qty. % Qty. % Qty. %

XYZ Technology 13028 0 11875 91.1% 439 3.4% 204 1.6% 46.5% $27.14

Market Maker 10000 0 3094 30.9% 113 1.1% 35 0.4% 31.0% $131.43

Daily Decisions 13878 0 7238 52.2% 352 2.5% 168 1.2% 47.7% $38.58

Nomail.com 5565 0 3853 69.2% 268 4.8% 122 2.2% 45.5% $25.09

Driving Magazine 5000 0 1553 31.1% 31 0.6% 11 0.2% 35.5% $186.36

OZNet.com 20000 0 6324 31.6% 353 1.8% 158 0.8% 44.8% $97.18

INET - Golf Enthusiasts 5000 0 3080 61.6% 154 3.1% 74 1.5% 48.1% $27.70

All 72471 0 37017 51.1% 1710 2.4% 772 1.1% 45.1% $50.69

Campaign: Check it out - Feb 2002

List Name Qty. Sent Undeliv. HTML Opens Responses Form Completes Conv. Rate Price Per Lead

Qty. % Qty. % Qty. %

ABCD.com 25000 0 14700 58.8% 571 2.3% 215 0.9% 37.7% $30.23

Birding Magazine 10000 0 4071 40.7% 169 1.7% 62 0.6% 36.7% $63.23

Call Direct 5000 0 1404 28.1% 22 0.4% 8 0.2% 36.4% $256.25

Decisions Decisions 11072 0 1 0.0% 247 2.2% 107 1.0% 43.3% $56.92

Enthusiastic Golfers 10000 0 4915 49.1% 200 2.0% 76 0.8% 38.0% $32.89

Flyaway.com 5000 0 2657 53.1% 87 1.7% 37 0.7% 42.5% $55.41

GreatGear.com 50000 0 2401 4.8% 106 0.2% 43 0.1% 40.6% $0.00

All 116072 0 30149 26.0% 1402 1.2% 548 0.5% 39.1% $42.17

LEGEND
LIST NAME:	The name of the campaign/list	QTY. RESP.:	Total number of links clicked
QTY. SENT:	Total emails attempted to deliver	% RESP.:	CALC: Qty. Resp / (Qty. Sent - Undeliv.)
UNDELIV:	Total emails failed to deliver	QTY. FORMS:	Total number of completed forms
HTML OPEN:	HTML/Flash email open	% FORMS:	CALC: Qty. Forms / (Qty. Sent - Undeliv.)
% OPEN:	CALC: HTML Opens / (Qty. Sent - Undeliv.)	CONV. RATE:	CALC: Qty. Forms / Qty. Resp.
		PRICE PER LEAD:	CALC: List Cost / Qty. Forms

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